I hate being advertised too, lumped into a demographic and assumed to be a certain type of individual, who will want to dress a certain way and drink a certain beer while driving a certain car. From a recent experience at the Gateway shopping mall (and more disturbingly a urinal in the gent’s bathroom) I have come to conclusion that advertising has officially gone too far.
Last Friday evening I made the dreadful mistake of braving Gateway (The theatre of shopping) to attend a movie at Cinema Noveau. One of the joys of Noveau is, of course, not having to endure the half- hour bombardment of trailers and adverts used to indoctrinate teeny boppers in the more mainstream movie houses. You know the drill—roller skating meerkats and offensive Kentucky fried stereotypes served up by the greasy bucket load. Teenagers at this mall thankfully avoid cinema Noveau like a plague of impending acne. This, you see, is the designated arena of the ‘arty fartsy’ types. Movies that are just like sooooo annoying cause you have to like read the film half the time. Read the rest of this entry »